Top 5 Campaigns of 2024

Every day, we see many ads that try to sell us something, but only a few manage to make us stop and take notice 🧐 Some ads connect with your heart, others make you think, and a few challenge what you already know.

Brands like Chanel, LEGO, Pantone, Roladin, and Amnesty International do just that. They create an experience with smart ideas that go beyond just selling products.

Here are some of their campaigns that broke the mold and resonated with people 😮 in a real way to inspire your next big campaign.

Let’s go!

1. Chanel No. 5 Mother’s Day Poster

Chanel designed a minimalist poster for Mother's Day featuring their famous perfume bottle, Chanel No. 5. The ad focused on elegance and timeless love, using the brand’s iconic logo and simple text, “For Mother’s Day.” It evoked luxury and sophistication, connecting the perfume with the powerful, emotional motherhood bond.

Why it worked?

This poster stood out because it tied the brand's luxury image to the heartfelt occasion. By using a familiar product in a subtle yet beautiful way, Chanel reminded people that their perfume is the perfect gift for their loved ones. The ad's simplicity allowed the message to come across clearly without distractions.

What can you learn from this?

Use emotional moments and link them with your brand’s identity. A straightforward, clean design with a powerful emotional connection can grab attention and make people remember your brand.

2. LEGO City - An Epic Story Written by Kids

LEGO ran a unique campaign called An Epic Story Written by Kids. They invited children to create their own stories set in LEGO City.

The best stories were then turned into animated videos, showing the imaginative worlds built by kids using LEGO toys. They then shared these videos online and featured characters, vehicles, and adventures inspired by the submissions.

Why it worked?

This campaign worked because it empowered LEGO’s core audience, kids, to become part of the brand’s creative process. It made them feel special and part of a larger community, and that created excitement about LEGO products. This campaign pulled in parents after they saw how the brand encouraged their children’s creativity and imagination.

What lessons did this teach us?

Involve your audience in your campaign. Creating opportunities for them to contribute or be part of your brand’s story increases loyalty and engagement. When people are a part of something, they love it, especially when it involves fun and creativity.

3. Create Your World by Pantone

Pantone, known for color matching systems, launched a campaign called Create Your World. They invited people to use Pantone’s color palettes to create digital art and designs and even share how they would use color in their lives.

Pantone’s site and social media channels shared some of the best creations. This act turned them into an inspiring gallery of user-submitted artworks.

Why did this work?

Pantone’s campaign connected with people on a personal level. It allowed users to show their creative side and share their ideas with others. The campaign strengthened Pantone’s role as a tool for artists and designers.

It also increased Pantone’s visibility among those interested in art and design, sparking conversations about the power of color.

What should we learn from this?

Interactive campaigns where your audience can show their creativity and be part of a larger experience drive engagement. It positions your brand as a source of inspiration and encourages deeper connections.

4. Opposites Attract by Roladin

Roladin, a well-known bakery in Israel, ran a campaign called Opposites Attract, showing their pastries made with surprising and unique flavor pairings.

The ad featured pictures of pastries that combined bold and contrasting ingredients, like sweet and salty or spicy and tangy. The tagline emphasized how unexpected combinations can create something new and exciting.

Why it worked?

The campaign captured attention by breaking the usual expectations of what pastries should taste like. People were curious about these strange flavors and wanted to try them.

The visuals were eye-catching and showed how Roladin is unlike other bakeries. This created excitement and buzz around their products.

What did this campaign teach?

Think outside the box and use bold ideas to attract interest. People love surprises and trying new things. A unique twist or unexpected combination can make your campaign memorable and stand out.

5. Amnesty International's "Pain-Tings"

Amnesty International created a striking campaign called Pain-Tings, which featured paintings made with ink mixed with human blood. These artworks depicted scenes that highlighted suffering and the impact of war. The campaign aimed to draw attention to human rights issues and the reality of pain in places affected by conflict.

Why it worked?

The campaign was powerful because it used art to deliver a powerful, emotional message. Using blood as ink made the pain and suffering in the paintings feel real and immediate.

It pushed people to think deeply about human rights and the consequences of war. The shocking visuals sparked conversations and raised awareness of Amnesty’s cause.

What should we learn from this?

Do not be afraid to use strong, emotional ideas if they align with your brand’s message. Sometimes, pushing the boundaries with bold visuals can create a massive impact and inspire people to take action. Yet, ensure these campaigns are true to your mission.